LA MIRADA, CA–(Marketwire -09/04/12)- BioLargo, Inc. (BLGO) announced today that Central Garden & Pet (CENTA), one of America’s leading marketers and producers of quality branded pet products, will launch the Odor-No-More® Cat Litter Additive at SuperZoo 2012 with the support of supply-chain partner Horn (www.ethorn.com).
The Odor-No-More® Cat Litter Additive contains BioLargo’s award-winning and innovative technology, making it the most effective odor and wetness eliminator for cat litter on the market. SuperZoo is a national show hosted by the World Pet Association for pet retailers. Expected to draw over 12,000 pet industry professionals, SuperZoo 2012 runs from September 11-13 at the Mandalay Bay Convention Center in Las Vegas.
In early 2011, BioLargo and its wholly owned subsidiary Odor-No-More, Inc. signed an exclusive license and supply agreement for the use of its technology in pet products with industry leader Central Garden & Pet. “We are excited to kick-off our agreement with Central Garden & Pet with our innovative Cat Litter Additive. Central has long-established distribution to serve pet supply retailers in the United States, and we are excited about the future for this unique product,” stated BioLargo’s president Dennis Calvert.
Odor-No-More® Cat Litter Additive was first sold in a limited introduction alongside Odor-No-More’s award winning equine bedding additive product, which received a number of awards including “Best New Product” at SuperZoo, Horse Journal’s coveted “Editor’s Choice,” and Horse Journal “Product of the Year” for its outstanding performance in odor and wetness control. This will also be the introductory show for the Odor-No-More Animal Bedding Additive product by Central’s equine distribution arm, Thompson’s Vet Supply.
“Consumers tell us they need safe and effective products that eliminate pet odors and wetness; our products are designed to break down ammonia and other odors on contact, and are highly effective at absorbing liquids, creating a cleaner and drier environment for animals,” stated Calvert. “Our cat litter additive turns even the least expensive litter into a top performer.”
Central Garden & Pet is a leading innovator, marketer, and producer of quality branded products for the lawn and garden and pets supplies markets. Committed to new product innovation, the company’s products are sold to specialty independent and mass retailers.Horn recently celebrated its 50th year in business as one of the nation’s preeminent specialty ingredient and chemical distributors and has been working alongside BioLargo since 2009 to help the company build awareness of its products and technology, as well as establishing the backbone of infrastructure to support a product roll-out like this effort with Central Garden & Pet.